SME Globalisation

How to Maximise Your Company Value in a Cost Efficient Way

By Sandy Damm

1. What Is a SME?
   1. Definitions
   2. Where Are They?
   3. Who Are They?
   4. Limits and Opportunities
   5. Differences with Multinational Companies (MNCs)
2. What Is Globalisation?
   1. A Bit of History
   2. What Is Globalisation?
   3. How Can You Measure Globalisation?
   4. What Are the Challenges of Globalisation?
   5. 2021 Outlook and Opportunities
3. Design a Global Strategy
   1. The StrategyReview Process ^TM
   2. SWOT: Internal Analysis
   3. SWOT: External Analysis
   4. The Strategy Document TM ^TM
   5. Diagnostic
   6. Build Your 5-year Plan
4. Develop a Global Brand
   1. Your Brand, This Hidden Gem
   2. Anatomy of a Brand
   3. The Art of Thinking Global and Acting Local
   4. Make Your Brand Shine High
   5. Social Media
5. Position Yourself as a Global Player
   1. Level of Internationalisation
   2. Europe
   3. Middle East
   4. North America
   5. South America
   6. Asia-Pacific
6. Build Global Teams
   1. Culture – Values – Mission – Purpose
   2. Motivate the Organisation
   3. Get the Right People in…
   4. Get the Wrong People out…
   5. Attract Talents…and RetainThem
7. Manage Global Teams
   1. France
   2. Germany
   3. United Kingdom
   4. USA
   5. Gulf Countries
   6. China
8. Build a Global Supply Chain
   1. Why Is It Strategic?
   2. Europe
   3. Asia
   4. Americas
   5. Africa
9. Generate Global Sales
   1. Internal and External Sales Teams
   2. OEM Accounts
   3. Distribution
   4. Installers
   5. Specifiers
10. Maximise Your Value and Prepare to Cash In
    1. KPIs and Value Drivers
    2. Keep Your Costs Under Control
    3. When? Your ‘Strategic Exit Window’
    4. How Much? Value Your Company
    5. To Whom? Identify Your Potential Buyers
    6. How? Prepare for Your Due Diligence Process