Either for large corporations or for SMEs,globalisation has become a fact, shaping the current and future competitive landscape. Globalisation has intensified the competition among companies and industries but also opened opportunities for fast acting organisations. Quick decisions, adopting swiftly to changes, and learning from mistakes and failures have become the keys for success and the pillars for future growth. However, short reaction times are attributed more to smaller companies than large conglomerates, where decision making is often blurred and slowed down by political strife.
Thus, SMEs are in a great position to profit from globalizing markets – Why is it that they do so seldomly? Some of the reasons why SMEs little contribute in globalized markets is based on limited resources and missing knowledge about how to target and tackle overseas markets. This book will support SMEs in overcoming some of these challenges.