In today’s challenging economic and political climate, no SME should ignore the opportunities presented by internationally based growth. Sandy has a proven track record of achieving that, using the simple, effective and cost efficient techniques set out in this book.
John Zarno, United Kingdom
As a board colleague of our industry association, I enjoyed the 3 years working with Sandy, and found the pace and accuracy of his analysis refreshing. His decision making process and drive to make things happen is infectious. As a customer, I appreciated how effective and sharp his teams were, and how easy it became for my teams to work with them.
Paul Wetherfield, United Kingdom
After a decade of challenging collaboration, Sandy reset the entire relationship. He did what he said, and said what he did. Once terms were agreed upon, he delivered. Over five years both of our organisations benefitted from the strong brand he built, and joint turnover increased by 500%.’
Lee Coffin, United Kingdom
I have known Sandy for almost 20 years, and in whichever organisation he was involved with, he brought direction, clarity and rational decision making, and always increased the generated value.
William Chaux, France
Via product enhancement and geographical expansion, Sandy took the company to its next stage whilst maintaining short term profitability by keeping a sensible balance between revolution and evolution. The end result was a delight for the investors.
J. Boyd Murdoch, United Kingdom
Once Sandy had professionalised his sales organisation in Dubai, his brand became a serious alternative to the big players across the entire Middle East, within just a few years.
Eric Zanolo, Gulf region, United Arabic Emirates
Sandy is an insightful, strategic thinker and an inspiring leader, skilled at assembling high performing teams and delivering ambitious objectives.
Jonathan Lord, United Kingdom
During his multiple stays in Asia, Sandy has developed strong relationships with regional business partners across many sectors and industries. In a win-win operating mode, collaborations have benefited all the parties involved throughoutthe world.
Sebastien Ottaviani, Hong Kong
Sandy’s leadership transformed a conventional, UK based company into a global operator, especially in their continental Europe and Middle East markets.His collaborative management style rejuvenated the staff and drove the company to become a customer focused business, which was reflected by dynamic growth in their traditional market and in their becoming an international brand. The revitalised company he built now has a solid foundation to continue its growth.
Roger Woodward, United Kingdom
Either for large corporations or for SMEs,globalisation has become a fact, shaping the current and future competitive landscape. Globalisation has intensified the competition among companies and industries but also opened opportunities for fast acting organisations. Quick decisions, adopting swiftly to changes, and learning from mistakes and failures have become the keys for success and the pillars for future growth. However, short reaction times are attributed more to smaller companies than large conglomerates, where decision making is often blurred and slowed down by political strife. Thus, SMEs are in a great position to profit from globalizing markets – Why is it that they do so seldomly? Some of the reasons why SMEs little contribute in globalized markets is based on limited resources and missing knowledge about how to target and tackle overseas markets. This book will support SMEs in overcoming some of these challenges.
David Achermann, Switzerland
Sandy is a tremendously competent manager with proven skills in numerous areas needed to grow a business. His transparency and fairness give his shareholders enough confidence to allow him to make significant changes in the business. Sandy laid out a strategy, replaced nearly the entire senior management team, while maintaining profitability and growth. Given his ability to mould the new team, and the fact that he had a strategy which gave the new team a road map, he used these assets to expand and solidify the business. This work was done in a challenging international and multicultural environment, which also tapped into Sandy's strengths. These real results speak directly to his strengths in strategy development, recruiting, team building and leadership. His skills were well applied with perspicacity and humour.
Mike Kelly, USA
As a non-executive director, I have seen Sandy deploying his methodology for driving changes and turning the company into a world player, whilst remaining careful to maintain the sensitive balance between global drives and local requirements. As an investor, once positioned on the world stage, my investment multiplied far beyond my expectations.